Already featured in the New York Museum of Modern Art, the Tetra Classic has once again proven its place in history as a ‘Design Icon’.

Chosen by Harrods as one of the 30 most influencial and visionary designs of the last 100 years, the Tetra Classic is part of the store’s Design Icons exhibition. The event, in association with The Design Museum, is a ‘celebration of excellence in design’ and features leading designers and their products, from the Rubik’s Cube to the Apple iPod.

As with all good designs, the Tetra Pak legacy is long lasting and evolving, so what better way to quench the thirst of the celebrity guests attending the launch than with mineral water from another modern and innovative carton – the Tetra Prisma Aseptic – with Harrods branding of course! Check out the Design Icons event at Harrods until 24 May.

“Great design enhances everyday life, bringing function and aesthetics together in a perfect blend.”